Jonathan Abel

Jonathan Abel is a modern men’s footwear brand focused on timeless design, craftsmanship, and accessible luxury.
Specializing in high-quality dress shoes made from premium European leathers and traditional techniques such as
Goodyear welt construction, the brand combines durability with refined aesthetics. Positioned as a gentleman’s lifestyle
brand, it emphasizes understated elegance, comfort, and long-lasting design.

Scope of work: Social Media Content, Video Editing, Motion Graphic, AI Realistic Product Graphics Generation

• Developed and produced social media content across static, carousel, and video/reel formats, ensuring alignment with the brand’s premium positioning

• Enhanced and retouched product photography to achieve a clean, editorial aesthetic consistent with luxury fashion standards

• Refined and strengthened the brand’s visual identity system to improve consistency and overall presentation across digital platforms

Key Responsibilities

Social Media Content

Research & Analysis Tools

Adobe After Effects

Advanced Animation & Video FX + Manipulation

Video Editing

Adobe Photoshop

Complex Graphics, Image Editing

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The brand required high-quality product visuals but without relying on traditional photography, creating a need for realistic digital alternatives.

Problem

Insight

Strategy

Compilation of Edited Shoe Visuals

Social Media Video/Reel Editing

Unedited Shoe Visual vs Edited Visual

Previous Project

Next Project

Figma

Website Homepage Redesign

Adobe After Effects

Creative Software & Tools

Pinterest

Research shoe photograph visuals setting, gather inspiration

Research Competitor Brands

Luxury footwear brands often emphasize clean, minimal visuals that focus entirely on the product, highlighting material, form, and craftsmanship.

The strategy focused on creating realistic product visuals using 3D and AI tools, combined with refined video editing techniques to replicate a premium, photography-like aesthetic while maintaining full control over presentation.

Research shoe photograph visuals setting, gather inspiration

Analyze Social Media Content

Explore and study competitor's social media content about mens classic shoe

GPT-4o Image Gen

Create Realistic Product Image Asset

Muse Spark Video Gen

Animate Realistic Product Image Asset