Asia Pacific Ballet Association

Asia-Pacific Ballet Association

The Asia Pacific Ballet Association (APBA) is an organization dedicated to advancing classical ballet education across
the Asia–Pacific region, nurturing young talent and fostering artistic excellence. It provides structured programmes such as masterclasses, competitions, and scholarships, connecting dancers with internationally recognized training rooted in the Vaganova methodology. Through these initiatives, APBA supports long-term development and elevates ballet standards across the region.

Scope of work: Website Design, Social Media Content, Video Editing, Static Visual Design, Audio Voiceover,
Marketing Collaterals

Completed redesign of the ballet school website, transforming an outdated interface into a modern, elegant,
and user-friendly experience
Developed a cohesive content strategy aligned with the school’s artistic direction and brand identity
Planned and structured a social media content calendar for consistent and strategic posting
Created and produced multi-format content, including static posts, carousel posts, and short-form video/reels,
photography edit
Ensured all visuals and messaging consistently reflected the refined and aspirational nature of ballet
Targeted key audiences, including aspiring students, parents, and ballet enthusiasts, through tailored content and design decisions

Key Responsibilities

Website Design

Social Media Content

Research Tools & Analysis

Adobe Premiere Pro

Long-Form Video

Video Manipulation, Advanced Edits

Adobe Photoshop

Image Editing

Figma

Website Design

Wordpress & Elementor

Website Maintenance, Basic Adjustments

The existing digital presence felt outdated and lacked a cohesive visual identity, limiting its ability
to attract and engage
a modern audience.

Ballet brands in the market often lean heavily toward traditional aesthetics, creating an opportunity to introduce a more contemporary and aspirational visual direction.

The strategy aimed to balance tradition with modernity by maintaining the elegance of ballet while introducing a more contemporary visual system.

Problem

Insight

Strategy

Competitor Research of Websites & Social Media

Visual Identity: Moodboard, Fonts, Color Palette