Avilys Marketing

Avilys Marketing

Avilys Marketing is a Singapore-based startup digital marketing and creative strategy agency that helps brands grow through
a combination of content, design, and performance-driven campaigns. The agency provides end-to-end services including
web design, content creation, social media management, branding, and campaign strategy, integrating creative execution
with data-driven insights to deliver measurable business results.

As part of its growing brand ecosystem, Avilys also develops and supports sub-brands such as Beauty BFF and Arvossa, extending its capabilities into lifestyle content, community-driven marketing, and product-focused brand experiences.

Scope of work: Marketing Collaterals, HubSpot Landing Page Design, Social Media Content, Motion Graphic, E-Book/Digital Guides Design, Shopify Store Setup, Pitch Deck, Catalog Design, Presentation Deck

Developed and produced multi-format social media content (static, carousel, and motion) to communicate services, insights, and brand positioning
Designed and created e-books and digital guides for Avilys’ Shopify store, supporting content marketing
and product offerings
Built and designed HubSpot landing pages to support lead generation and marketing campaigns
Redesigned the Avilys website to improve visual clarity, user experience, and overall brand positioning
Created email marketing visuals and layouts to support campaign communication and audience engagement
Ensured consistency in messaging and visual direction across all digital touchpoints to strengthen brand identity

Key Responsibilities

Avilys HubSpot Landing Page

Research & Analysis Tools

CapCut

Video Editing

Video Manipulation, Advanced Edits

Figma

HubSpot Landing Page Design

Problem

Insight

Strategy

Competitor Website Research: Superside

Avilys Marketing Social Media Video Reels

Avilys Marketing Logo

Previous Project

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Canva

Graphic Design

Adobe After Effects

Creative Software & Tools

Conducted research on digital marketing agencies, content strategies, and high-performing B2B websites to understand
how services are communicated effectively. Analyzed competitor positioning, content structure, and messaging approaches
to identify opportunities for clearer communication, stronger value propositions, and improved audience engagement.

Analyze high-quality marketing agency projects, focusing on branding, case study presentation, and content execution.

Marketing agencies that perform well online present clear, value-driven content that directly addresses business problems. Content that educates, simplifies complex concepts, and demonstrates expertise tends to build trust and drive higher engagement with potential clients.

Behind the Scenes

Low Fidelity Wireframe

High Fidelity Wireframe

Beauty BFF — A Lifestyle Content Sub-Brand by Avilys Marketing (Pre-Launch)

Arvossa — Fashion Bag Content Sub-Brand by Avilys Marketing (Pre-Launch)

The brand required a stronger and more structured digital presence
to clearly communicate its services and value. Existing content lacked consistency and clarity, making it difficult for potential clients
to understand the agency’s offerings and differentiate it in
a competitive marketing landscape.

The strategy focused on creating clear and value-driven content that communicates the agency’s expertise and services effectively.
A structured approach was used to present information in a simple
and engaging way, combining educational content, clean layouts, and consistent messaging to build trust and improve audience understanding.

Behance

Explore a wide range of website design references, focusing on layout structures, visual hierarchy, and modern UI patterns.

Competitor Website & Social Media

Analyzed competitor agency websites and social media platforms to understand how services are structured, how value propositions are communicated, and how content engages audiences.

Avilys Academy (Pre-Launch)

Avilys Academy is the educational arm of Avilys Marketing, offering structured digital resources such as playbooks, guides,
and templates designed to simplify complex marketing concepts into practical, actionable systems. It serves as a content
-driven platform that builds authority, engages audiences, and supports lead generation.

Logo Variation

Knowledge Product Variant

The Avilys Academy products are a collection of structured digital resources, including playbooks, guides, and templates, developed to translate complex marketing concepts into practical, actionable systems. Each product is designed to provide clarity, enabling users to apply proven strategies in areas such as content development, audience targeting, and marketing execution. By focusing on usability and real-world application, these resources function as scalable tools that support both learning and implementation in business environments.

During the pre-launch phase, 19 educational books and 1 supporting product catalog were completed, with each book averaging approximately 40–50 pages of structured content, including custom illustrations and topic-specific visual systems. The project involved organising extensive long-form educational material into cohesive, visually engaging digital products while maintaining consistency across the Avilys Academy brand identity and learning experience.

Selected preview visuals are shown. Full content cannot be displayed due to confidentiality restrictions by Avilys Marketing
Pte Ltd.