Livesmart

Livesmart

Livesmart (now Raizing) is a youth development platform focused on building confidence, leadership, and life skills for children and teenagers through structured and interactive programmes. Through workshops, academies, and school collaborations, the brand aims to empower young individuals with future-ready mindsets.

Scope of work: Video Editing, Social Media Content, Merchandise Design, Social Media Management, Photography, Event Design, Marketing Collaterals

Developed and produced multi-format social media content, including static posts, stories, carousels, and reels, aligned with brand messaging and engagement goals
Designed a wide range of brand and event assets, including apparel, medallions, study journals, banners,
and custom merchandise
Captured event photography and videography using DSLR equipment, producing high-quality visual content for marketing and documentation
Planned and scripted social media content for guest speakers, ensuring alignment with campaign objectives
Managed and maintained production equipment to ensure smooth execution during events

Key Responsibilities

Social Media Content

Research & Analysis

Canva

Social Media Post Static Design

Create Social Media Reel + Video Editing

Canon EOS 80D Camera

Event Photography

Adobe Photoshop

Image Editing, Digital Mockup Preview

Adobe Illustrator

Print Materials, Merchandise

Problem

Insight

Strategy

Livesmart Competitor Research: JMAkademi

Logo of Livesmart

Previous Project

Next Project

Adobe Premiere Pro

Audio and Video Custom Alteration

CapCut

Creative Software & Tools

Explore and study competitors social media platform, understanding content presentation styles and a variety of parenting, mindset and business thinking for kids and youths topics that are covered.

Livesmart Smart Journal

Social Media Management

My task includes creating fresh content ideas, copywriting and optimize each content to convert into high engagement
(views, likes, comments, shares, archives). I'll research what other learning centers are posting and investigate the challenges parents face when teaching their kids important life skills.

Screenshot of old Instagram Livesmart account page

Monthly comparison of Instagram account reach

Livesmart Competitor 1 Research: Merry Riana Learning Center

Livesmart Competitor 2 Research: Jalan Maju Akademi

High Performing Post 1: Implement Research of One of
the Biggest Problems in Parent-Child relationship

High Performing Post 2: Mix parenting with lessons
that can be learnt from popular movies

High Performing Post 3: Mix parenting with lessons
that can be learnt from the life of popular artists

Event Assets Design

Livesmart Powerful Workshop Open Registration Announcement

Livesmart YESS'21 Printed Event Backdrop

Livesmart YESS'21 Event Backdrop Digital View

Livesmart YESS'21 Coach Nametag & Print Usage Example

Livesmart YESS'21 Event Participant T-Shirt

Livesmart YESS'21 Event Coach T-Shirt

Livesmart YESS'21 Event Coach Medal Print Preview

Livesmart YESS'21 Event Coach Medal Design

Livesmart Digital Certificate of Participation Unfilled

Livesmart Digital Certificate of Participation Filled

The brand faced difficulty to convey the best kids, youths and parents education topic on social media to target high viewer engagement and retention, particularly in communicating topics such as study mindset, youth development, and parenting.

Competitor research showed that educational content focused on parenting, mindset development, and business for youths performs strongly when delivered through structured carousel posts and relatable, real-life storytelling. Incorporating public figures, trending media, and viral topics further enhances engagement among both youths and parents.

The strategy focused on developing content that combines educational value with relatable storytelling. A mix of informative visuals and
on-camera content was used to improve engagement while delivering practical insights for both youths and parents.

Livesmart Instagram Feeds

Read articles from credible sources about how parents treat their children, how kids and youths think and behave, and what problems they are facing in their day to day lives.