Candle Up

Candle Up is a sustainable lifestyle brand specializing in handcrafted soy candles designed for clean, non-toxic burning and everyday wellness. Rooted in eco-conscious values, the brand emphasizes the use of natural materials, refillable containers,
and mindful production practices to reduce environmental impact. Beyond its products, Candle Up promotes a lifestyle centered around calm, intentional living through workshops, refill experiences, and thoughtfully designed content.

Scope of work: Social Media Content, Brand Collaboration, Website Asset Design, Motion Graphic Animation, Video Editing,
Static Visual Design

• Developed and executed social media content across static, carousel, and reel formats, including collaborative campaigns with partner brands to enhance engagement and visibility.

• Proposed and work with web developers to implement new website features to improve user navigation and overall
  user experience on browsing a luxury candle website.

• Enhanced and retouched product imagery to achieve a clean, cohesive, and premium visual presentation.

• Designed blog visuals and content assets to support storytelling and strengthen content marketing efforts.

Key Responsibilities

Website Visual Asset Design

Social Media Content

Research & Analysis Tools

Adobe After Effects

Advanced Animation & Video FX + Manipulation

Video Editing

Adobe Photoshop

Image Editing

Figma

Social Media Static Post Design

Adobe Illustrator

Image/Illustration Tracing

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The existing social media presence lacked visual consistency and a clear lifestyle direction, making it difficult to communicate the brand’s identity and stand out in a competitive market.

Problem

Insight

Strategy

Competitor Website Research

Visual Identity: Moodboard, Fonts, Color Palette

Screenshot of older Instagram Candle Up posts

Previous Project

Next Project

Figma

Website Homepage Redesign

CapCut

Creative Software & Tools

Pinterest

Behance

Look for website design, brand collaterals design inspirations related to the ballet academy.

Competitor analysis of the best ballet academies in the world, research multiple regions through various sources.

Research Competitor Websites

Analyze Various Social Media Content and Structure on various platforms

Vidu AI

UGC Video Clip/Asset Generation

Competitor brands focus heavily on aesthetic-driven visuals and storytelling, highlighting an opportunity to position
the brand with a more cohesive
and lifestyle-oriented approach.

The strategy aimed to create a cohesive and lifestyle-driven visual system by combining natural tones, refined typography, and clean compositions.

Behind the Scenes

Low Fidelity Wireframe

High Fidelity Wireframe

Website Klaviyo Newsletter Design

Conceptualize New Website Section Layout to Feature Social Media Directly

Create visuals for the Journal Series (blogs about luxury candles)

Edited Workshop Gallery Website Photos

Product Key Visual

A series of conceptual product key visuals developed for Candle Up, each designed to translate the product into a distinct storytelling environment. Drawing inspiration from nature, cultural themes, and seasonal narratives, the visuals combine detailed 3D composition, lighting, and typography to create immersive scenes that elevate the candle beyond a functional product into a lifestyle experience.

Collaboration Campaigns

CandleUp x KrisShop (Singapore Airline's Online Store) Collaboration Campaign

GOGOX x CandleUp Talk Event Collaboration