RAGE Foods

RAGE Foods

Rage Foods is a snack brand centered around bold flavors and highly addictive food experiences, best known for its signature crispy chicken skin snacks. Designed to appeal to a younger, trend-conscious audience, the brand combines indulgent taste
with energetic, lifestyle-driven branding that emphasizes fun, shareability, and strong visual identity across both retail
and digital platforms.

Scope of work: Character Motion Graphic Animation, Website Design, Marketing Collaterals, Hand-Drawn Illustration, Merchandise Design, Social Media Content, Brand Marketing Strategy, Video Editing, Storyboarding

Developed and executed social media content across static and motion formats to drive engagement and brand visibility
Created an animated short film featuring the brand mascot “Blaze the Chicken” to strengthen storytelling
and brand personality
Produced multilingual content (English & Chinese) to expand audience reach across different markets
Designed and developed the brand’s website to support digital presence and product visibility
Created advertising visuals and campaign content aligned with the brand’s bold and energetic tone
Designed merchandise including T-shirts, stickers, and booth print materials to enhance brand recognition
Produced event POSM (point-of-sale materials) and product display stand visuals for offline brand activation

Key Responsibilities

Website Design

Social Media Content

Research & Analysis Tools

Paint Tool SAI

Storyboarding, Animation Scene Sketches

Animation Asset Design

Adobe Photoshop

Image Editing, Visualization

Figma

Website UI & Theme Design

Canva

Graphic Ads, Static Social Media Post Design

Problem

Insight

Strategy

RAGE Variety of Brand Medias Showcase

Previous Project

Next Project

Adobe After Effects

Object, Character Motion Animation + Video FX

Adobe Illustrator

Creative Software & Tools

Behance

Defined the brand’s creative direction through visual exploration and competitive benchmarking within the snack and F&B space.

Competitor analysis of the best ballet academies in the world, research multiple regions through various sources.

Competitor Websites

CapCut

Video Editing

Low Fidelity Wireframe

High Fidelity Wireframe

The brand lacked an established social media presence and had minimal digital footprint, limiting its ability to build awareness and connect with a broader, global audience. The client aimed to position Rage Foods beyond
a local snack product into a recognizable, lifestyle-driven brand.

Research into competitive F&B snack brands—particularly within
the indulgent snack category—revealed that high-performing brands successfully combine bold flavor positioning with strong character-driven branding, humor, and highly shareable content.

Focused on developing character-led storytelling through “Blaze the Chicken,” supported by bold, expressive visuals and dynamic motion content to enhance memorability and shareability. Content and design execution were structured to position Rage Foods as a fun, personality
-driven snack brand—balancing product appeal with entertainment —
while ensuring consistency across social media, campaigns, merchandise, and physical brand activations.

Competitive F&B Snack Brands Research

RAGE Crispy Chicken Skin Product Variant

Curated inspiration for bold color systems, high-energy layouts, and expressive brand visuals

Analyzed ideal snack product branding and campaign executions to inform visual quality and storytelling approach

Evaluated product presentation, branding tone, and user experience

Studied content styles, mascot usage, humor-driven posts, and engagement strategies

Social Media

Behind the Scenes