Extra Ordinary People

ExtraOrdinary People

ExtraOrdinary People is a Singapore-based charity dedicated to supporting individuals with special needs and their families through inclusive, community-driven initiatives. Through programmes focused on arts, vocational training, and life skills development, the organisation aims to foster confidence, independence, and meaningful participation in society.

Scope of work: Social Media Content, Marketing Collaterals, Event Design, Video Editing, Static Visual Design,
AI Video Asset Generation

Developed social media content across static, carousel, and video/motion formats to communicate key messages and initiatives
Designed event banners and print materials to support on-ground activities and outreach efforts
Created bilingual video content (English & Chinese) to improve accessibility and reach across diverse audiences
Ensured all visuals and messaging were clear, inclusive, and aligned with the organisation’s mission

Key Responsibilities

Social Media Content

Research & Analysis

Adobe Premiere Pro

Long-Form Video Editing

Vector Print-Ready Image Assets

Adobe Photoshop

Digital Graphic Assets, Image Editing

The brand required consistent
and higher-quality content to communicate its mission, along with event visuals for both digital and
on-ground platforms.

Problem

Insight

Strategy

Photos of ExtraOrdinary People Participants

ExtraOrdinary People Social Media Feed

Previous Project

Next Project

Canva

Social Media Post Static Design

Adobe Illustrator

Creative Software & Tools

Explore and study competitors social media platform and website, understanding content presentation styles, variety of content and understanding about special needs and disabled people.

Content within this space is highly centered on real-life stories, focusing on the experiences of special needs individuals and their families, often highlighting emotional and inspirational narratives.

The strategy focused on creating human-centered and inspirational content that highlights real-life stories. Visuals were designed to be clear, respectful, and emotionally engaging across both digital and event platforms.

ExtraOrdinary Lohei Event Assets: Digital Flyer, Backdrop Background

My task includes creating fresh content ideas, copywriting and optimize each content to convert into high engagement
(views, likes, comments, shares, archives). I'll research what other learning centers are posting and investigate the challenges parents face when teaching their kids important life skills.

Photo of ExtraOrdinary People Centre

MINDS (formerly known as Movement for the Intellectually Disabled of Singapore) Instagram Feed

Rainbow Center Singapore Website

TOUCH Community Services Website

“Bears for Good” by Extraordinary People Limited is a purpose-driven fundraising campaign that transforms donations into a meaningful, tangible experience. Through the adoption of limited-edition teddy bears, the initiative encourages community participation while supporting programs for children and youth with special needs. Each contribution not only provides donors with a keepsake but also symbolizes compassion, inclusion, and the power of collective giving, with the option to pass the bear forward to those in need. The campaign effectively blends storytelling, emotional connection, and social impact into a simple yet engaging donation model.